At the end of the day, if I lay one on top of the other it’s the exact same market and yet your TV shows costs 10, 20 times as much for 20 seconds of advertising than “The Bite” does, so “The Bite” began to eat away at the advertising revenue for the show. You have underwriting and it’s a very funny business model, so my challenge was, I’m selling advertising space for “The Bite” and for my series. The way food content works with PBS is they don’t buy the shows, you give them to them. That was four years ago and “Mike Colameco’s Real Food” we did 20 seasons. And they were reaching out to me all the time – “So how do you do this thing again?” I did them locally for New York, New Jersey, Connecticut and then year later American Public Television reached out and said, “Can Mike do a national fed for us?” So, some weeks the feeds are identical, sometimes it’s separate content. It’s funny, when we look at where we are today with Covid, what we were doing technologically, once Covid hit, Channel 13 shut down their studios really early, at the beginning of March. So I give them multiple takes of every one of those, three or four each “Bite” and I upload them using software. It’s harder to do TV, there’s no editing so I have to deliver the media clean, so any mistakes, that’s not a take, that’s deleted. It took a little while, we hadn’t done it before and we kind of got it right. They sent down a team – a producer, some tech people, they put an iPad in my apartment in the city. Two answers, the idea came from Kent Steele, he was the number two guy at Channel 13 (WNET-TV) and he called me up four summers ago and said, “Hey, I have this idea, everyone’s looking for good cheap media content.” He had the idea of doing these one minute things and I had done radio from 2006 to 2011 in New York on WOR and they had me do a thing called “Food in a Flash” which I recorded those for them and then they sold them out to iHeartRadio and all around and they just paid me per piece on those things, so I was used to the idea of one minute. ![]() ![]() I love “The Bite.” I always learn something new in the food world in just a minute, how did this concept come up and did you want to give up your old show where you showed various New York City restaurants and its behind the scenes stories and recipes? Talking to Mike Colameco is just like meandering with him on his gritty, New York-centric old show “Mike Colameco’s Real Food,” as he talks to KLCS about how he became a chef “a million years ago,” how his popular food news brief that airs on Create called “The Bite” came about and why his old show is now gone, what it’s like now in New York since the pandemic for restaurants, what his week is like these days, and a Julia Child story he heard from a workout buddy.
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